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A Capital Story From Joint Venture

In the summer of 1954, four hundred wealthy businessmen were invited to hear about a joint venture proposal. Hands were shaken, coffee was served and for the next few hours, behind closed doors, P & L statements expected the future of how this venture would play out.

History would show that this was one of the sweetest deals ever accessible in business and those that embraced this idea would make thousands of times their original investment … all that joined the venture would make millions.

This was not a naive group of wet-behind-the ears dreamers, awestruck by the thought of sudden riches, or easily swayed by impression.

No, this was a hard-nosed bunch, used to Read the rest of this entry »

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